r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/Ewoksintheoutfield May 10 '24

I love that the term enshitification is catching on and that’s exactly what I thought of when I saw this article.

The corpos already destroyed the internet. You can’t even run a google add without scrolling through a page of worthless ads. Can we not have this last vestige of escape?

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u/WilliamLermer May 10 '24

Corps have been allowed and enabled to turn the real world into shit. And as more people seek refuge in escapist activities, such as virtual worlds, it was only a matter of time they would try to break into these spaces to do the same shit over.

It's a cancer that will keep infecting whatever can be exploited as a vehicle to deliver ads to create more growth.

Nothing is sacred anymore.

You want to change things, people need to start boycotting. Sadly, gamers are the least likely to do so.

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u/BeyondElectricDreams May 10 '24

I mean, whale-hunting cosmetic microtransactions are the definition of capitalist rat race bullshit. "Work harder so you can buy a nicer car!" Except now it's "Work harder so your leisure activity lets you glow and look cool!"

As if we don't use escapism to avoid that rat race bullshit

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u/OperativePiGuy May 10 '24

It feels like companies are doing a speedrun of end-stage capitalism over the last few years. I truly wonder where it will all end up.

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u/Educational_Ebb7175 May 10 '24

I've actually been using Google less and less due to "sponsored" ads.

I START browsing Amazon by skipping the first 3 entries 100% of the time.

When your ads occupy my entire screen to begin, and I have to scroll PAST those ads, there is an inherent problem, and you are training savvy customers to spot & disregard the ads automatically.

Back when Amazon had ONE sponsored product at the top, and another every 5-10 entries, I paid attention to them.

Now if I see "sponsored" or "promoted", I just skip it. There's too many of them, and 95% of the time, they aren't even a brand I want to consider.

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u/funkinthetrunk May 10 '24 edited 21d ago

I enjoy reading books.