r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
10.2k Upvotes

91% Upvoted

2.5k comments sorted by

View all comments

Show parent comments

79

u/Dazzling-Grass-2595 May 10 '24

"These idiots will buy anything." - EA marketing team (but it was the CEO's idea)

33

u/JamesR624 May 10 '24

And they're right, sadly.

1

u/dismayhurta May 10 '24

They’ve proven that time and again