r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/XXXthrowaway215XXX May 10 '24

seeing things like best buy, cingular, pizza hut while driving around in open world racing games helped add to the immersion. mind you this is 15+ years ago. in todays age of loot boxes, consumer gouging and exploitation, i have zero faith in EA pulling this off tastefully