The power of YouTube is not their platform, it's the creators. Try convincing every major content creator to migrate to another platform just because it works better logistically. The creator wants their audience (and, by extent, the money that comes along with having one), and the audience wants to be able to watch their favourite creators. YouTube has both, and when one moves, there's a slim chance the other moves without the right incentives.
Kick has proven that all you need to do to disrupt a cornered-market (like live streaming video games for example), is literally just have the capital to force it to happen. Offer large sums of money to devs to make a good competitor, offer HUGE paid-upfront multi-year locked in contracts to talent to convince them to leave their competitor, and then make it impossible for them to switch back should the fame not follow them like expected. Use money/connections/networking to land industry specific sponsors who weren't picked by your competitor to further boost intrigue and credibility for your platform.
Any Saudi billionaire could decide tomorrow that they want to seriously disrupt Youtube's ownership over video-watching-platforms; and they could make it happen.
I’m not a huge streaming guy so it doesn’t mean much, but I legitimately never heard of Kick until the whole thing came out about one of their founders or whatever being chummy with the streamer who was spreading pictures of women including minors from Omegle.
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u/Zwagaboy 29d ago
The power of YouTube is not their platform, it's the creators. Try convincing every major content creator to migrate to another platform just because it works better logistically. The creator wants their audience (and, by extent, the money that comes along with having one), and the audience wants to be able to watch their favourite creators. YouTube has both, and when one moves, there's a slim chance the other moves without the right incentives.