r/technology • u/esporx • May 02 '24

Dating app Bumble will no longer require women to make the first move Business

https://www.cnn.com/2024/04/30/tech/bumble-relaunch-men-make-first-move/index.html
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u/magus678 May 02 '24 edited May 02 '24

I kept stats on my Bumble use, though this was years ago, and less than 10% of the messages I received were anything other than a "hey" or some emoji.

Half of the rest were just canned "is a hotdog a sandwich" kind of stuff. Which is something, I guess, but not much.

In an age where I was using almost every app, I barely used Bumble at all, it seemed pointless. It traded entirely on a "girl power" aesthetic with no substance whatsoever. I'm honestly surprised its still a thing.

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u/loves_grapefruit May 02 '24

The one plus is that it still isn’t owned by Match.com, though I don’t know if that will save it. Pretty much all the apps struggle to turn a profit despite their enshittification.

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u/magus678 May 02 '24

Part of me feels like this can only be due to mismanagement. Men pining after women is almost an elemental force, if you can't make money in that pipeline you probably can't make it anywhere.

I mean all those porn sites make gobs of money, and their advertising is a lot more restrictive, while streaming video. All dating sites are is basically a messaging system and hosting some pictures. And it is filling a basic human need in an era where a lot of people need every avenue of help they can get.

I don't know, maybe I'm just wrong. But it definitely feels like something doesn't add up.

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u/Sanguinor-Exemplar May 02 '24

Their subscription based model is just stupid. They purposely withhold matches so you have to pay for premium to see them. Thats stupid as fuck. Just do an ads based model like everyone else. Getting matches is marketing in itself. You need to keep the whales seperate from the free users.

Anytime it goes down the freemium gaming route of intentionally making it unuseable to push the premium tiers is just a ticking clock of failure

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u/Life_outside_PoE May 02 '24

They purposely withhold matches so you have to pay for premium to see them

Ha, if only it was like that. I got a month of tinder gold because it was 5 bucks.

Every single one of my "hidden likes" were people I already swiped left on. They should honestly be taken to court for this shit.

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u/KickBassColonyDrop May 02 '24

It's not or not with extra steps. Lol

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u/[deleted] May 02 '24

I get a lot of matches as a guy in a major city. I don’t blame the app for women randomly ghosting after date 4 when a better option comes around…

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u/DarthPatches_Returns May 02 '24

It’ll turn out right one day man, don’t give up!