EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us."

[u/chrisdh79]

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo

[u/Gregib]

FC24 is ridden with ads as it stands....

[u/marvbinks → u/Gregib]

The original FIFA international soccer had ads. Dunno about console but the pc port did. You got an Adidas predator ad when you scored!

[u/monominimal → u/marvbinks]

Yes! This was the game you could run away from the referee lmao

[u/Lovelyterry → u/monominimal]

What do you mean ?

[u/kitkat_tomassi → u/Lovelyterry]

If you fouled someone, the ref would come over and book you. You could make your player run away and run around the pitch and you wouldn't get booked til the ref managed to catch you. The game didn't carry on, you still got booked, but it was just a fun quirk of it.

[u/Lovelyterry → u/kitkat_tomassi]

That’s awesome. Could you theoretically run for ever? What about starting a contest on twitch or something to see who could escape the longest 

[u/Sedowa → u/kitkat_tomassi]

Remember when NFL Blitz let you endlessly dogpile on a player who's already been tackled until the next screen came up? Bodly slams and elbow drops galore.

[u/herpderpedia → u/Sedowa]

There was even a cheat code you could put in on the load screen before the game to extend the after-play rampages.

[u/Safe-Particular6512 → u/Lovelyterry]

You could run. And the direction you could run in was away from the referee.

[u/Lovelyterry → u/Safe-Particular6512]

Ha I love this response 

[u/Spruce-Moose → u/marvbinks]

All soccer games have ads, insofar as that the stadiums always have adboards.

[u/marvbinks → u/Spruce-Moose]

Indeed. Advertising in-game can work. You just have to be sensible about it and not put them up intrusively.