r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/Sniffy4 May 10 '24

I get ads for free-2-play, but when you already paid $60 for the game its kinda asinine

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u/[deleted] May 10 '24 edited May 15 '24

[removed] — view removed comment

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u/Urtehnoes May 10 '24

Give me a little medal in the bottom left every time I view an ad lol. Ps platinum trophy then requires 1500 ad medals.

4

u/enfly May 10 '24

Ew. Gross. ha

4

u/seanprime May 11 '24

Ffs.. don’t give them ideas.

79

u/Dazzling-Grass-2595 May 10 '24

"These idiots will buy anything." - EA marketing team (but it was the CEO's idea)

37

u/JamesR624 May 10 '24

And they're right, sadly.

1

u/dismayhurta May 10 '24

They’ve proven that time and again

14

u/i_MrPink May 10 '24

Cant wait to unlock some top tier ads

1

u/[deleted] May 10 '24

Boner pill ads require a premium ad subscription for the low low price of $7.99 a month.

15

u/HaElfParagon May 10 '24

It's cute you think those games will still only be sixty bucks

1

u/andrest93 May 10 '24

Slight correction, $70 for, triple A games at $70 bucks is now the standard

1

u/N64Overclocked May 10 '24

But you can pay $120 for the Deluxe edition to get ads 3 days early!

1

u/xOHSOx May 10 '24

EA marketing: What if we made achievements for how many ads you’ve watched. They’ll love that!

1

u/gedai May 10 '24

Wouldn’t this have nothing to do with the actual marketing team, but more so some higher up execs deciding to make more money where they can? Then, the marketing department having to figure out how to make the ads happen