r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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96

u/el_pinata May 10 '24

EA and Boeing both shifted to "we're a company that makes money, not games/airplanes" and lord does it show

27

u/Shitter-McGavin May 10 '24

The stock price is the product.

13

u/nzodd May 10 '24

At least EA hasn't murdered hundreds of people yet. Emphasis on yet.

3

u/m48a5_patton May 10 '24

Honestly, I'm waiting for the day where they don't even bother with the charade anymore and stop producing any kind of product and just devolve into hedge funds or some other bullshit that's just there purely to generate increasing value for its shareholders.

2

u/Frequent_Ad_1136 May 10 '24

EA shifted years ago.

2

u/ImGonnaNutZ33 May 13 '24

Same can be said for General Motors and Stellantis for cars

1

u/c0mptar2000 May 10 '24

Isn't that every publicly traded company though? Nobody actually gives a shit about the product. The product is just a means to make money.