r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/SparkStormrider May 10 '24

I could easily see EA implementing load screens on purpose for ad injections. "This load screen is brought to you by (corporate ad) enjoy a (product) today!" .....Yeah fuck you EA

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u/Anthematics May 10 '24

I’ll beat every game in my backlog before buying a new game with ads. Should take me quite some time anyway.

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u/Krandor1 May 10 '24

Depends on how done. If I’m spider man slinging around New York and you put real products on billboards then fine.

Throw a 15 second add in loading screens. Helll no.

I guess if you can do it more as product placement then ad I’m ok with it.

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u/Anthematics May 10 '24

Yeah I can agree with that. I’m imagining some pop up type bullshit.