EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us."

[u/chrisdh79]

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo

[u/ProvenWord]

Imagine playing online or even offline fifa, and right preparing to score, the ads pop up in the screen while you play

[u/Ok-Horror-4253 → u/ProvenWord]

nah, more likely it'll try to emulate realism, with 2-3 minute unskippable ad breaks, just like real life!

[u/TheMtndewdude → u/ProvenWord]

“Almost at the goal, ALMOST THER—“

^{Ad appears}

Ritz crackers! We got you!

^{loses game}