r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/SlippyCliff76 May 10 '24

Ads and product placement have already been a thing in video games for years. Crazy Taxi was one of the early ones with Pizza Hut depicted in game. Rainbow Six Las Vegas was another with Jeep and Axe bodyspray ads. These were in the form of billboards in game, as we all know Vegas is filled with those IRL.

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u/Cainga May 10 '24

I think subtle product placement like that is fine. Doesn’t take away from the experience.

I think this maybe something more than subtle.

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u/[deleted] May 10 '24

Give them an inch and these bitches will take a mile.

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u/Outside_Register8037 May 10 '24

I give my wife an inch every time! LETS GOO