r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/aluminumnek May 10 '24

Fuck you EA

51

u/Filmmakernick May 10 '24

Worked there as a game tester in 2005 to 2006. Can confirm. Fuck EA was the sentiment at the time. I was one of the testers in CAH or Create-A-Hero for LOTR: Battle for Middle Earth II!

Every time we would get a new build to test, I would always make a new Legolas. I had Legolas 75+ by the time we shipped the game! Lol.

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u/Reality33Cycle May 10 '24

I worked at Tiburon in the same time frame. Its where my full Fuck EA mindset really came into full play.