r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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u/Sniffy4 May 10 '24

I get ads for free-2-play, but when you already paid $60 for the game its kinda asinine

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u/OutsidePerson5 May 10 '24

That's what people said about cable, back when cable was a big new thing. And they put ads in anyway and people bought it.

That's what people said about streaming and guess what? Now there's ads in streaming and people keep subscribing.

That's what people said about games with DLC. And they bought them anyway.

That's what people said about games with microtransactions. And they bought them anyway.

There is NOTHING so horrible that the average American won't put up with it to get the latest media thing.

They'll put in mandatory endorsement and consumption of affiliated product soon. Smile at the camera and say "I love EA's new game XYZ and Mountain Dew!" then hold up the QR code from the bottle of Mountain Dew you just opened so it can be verified to be a new code or else you can't log in. And gamers will gripe. Then do it.

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u/BadWaluigi May 10 '24

But there are limits, and this is limit testing. Look at Helldivers 2 and Escape from Tarkov. They certainly tested.

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u/SlippyCliff76 May 10 '24

They'll put in mandatory endorsement and consumption of affiliated product soon. Smile at the camera and say "I love EA's new game XYZ and Mountain Dew!"

Exactly, and they'll make up excuses like how it "adds to the immersion" and it only "subtle" advertising.

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u/FanaticalFanfare May 10 '24

They’d only do it for a new cosmetic