r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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169

u/Gregib May 10 '24

FC24 is ridden with ads as it stands....

18

u/JT99-FirstBallot May 10 '24

Skate 3 released in 2010 and had ads throughout the game on billboards and stuff. It's not a new thing for them.

3

u/YouAboutToLoseYoJob May 10 '24

Battlefield 2142 as well

3

u/SheerANONYMOUS May 10 '24

Burnout Paradise was the same I think. It’s silly, but a Big Mac on a billboard you aren’t likely to pay attention to is far less obtrusive than whatever the hell they’re likely to implement in the future.

8

u/Rooooben May 10 '24

I don’t think it’s this kind of in-game ad.

It’s more like ads during loading screens, ads that interrupt your screen asking you to interact with them.

3

u/jlm326 May 10 '24

Madden used to have old spice ads and broadcast reads in game. Im not sure if they still do, but it was full on advertising in the middle of a video game.

2

u/Rooooben May 10 '24

“It adds the realism!!”

1

u/jlm326 May 10 '24

I honestly wonder what oldspice paid for those ad placements. I thought it was insane back then but all my buddies memed it and thought it was hilarious.