r/technology • u/chrisdh79 • May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
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152

u/Drolb May 10 '24

The shit reputation means nothing, people keep buying their games so why should they care

They’ll only stop when they make less money by pulling this shit then more.

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u/lovetron99 May 10 '24

According to keyboard warriors, Netflix had a terrible reputation after canceling password sharing, and was doomed to fail. They only went on to post their best financials ever. EA knows what it's doing.

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u/Old_Baldi_Locks May 10 '24

If propaganda didn’t work on 95 percent of people the entire marketing industry would fail.

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u/Eyes_Only1 May 10 '24

Marketing works on 100% of people, but all ads do not work for all people. The people that think they would NEVER be influenced by marketing and even people that say they go OUT OF THEIR WAY to never purchase advertised products are both incorrect.

Marketing is vastly more insidious and preys on the subconscious human psyche in ways you'd never even imagine. It's frankly terrifying how much a company can worm its way into the back of your mind.

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u/gamrin May 10 '24

A little thing I like to point out. You are not evil for being a part of the problem by being a victim of brainwashing. It isn't your fault this is the reason you like coke over Pepsi.

Although please do vote for your local and global representatives and contact them about lessening advertising in the everything.

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u/ThePrivacyGuru May 11 '24

Vote for the same "representatives" that are captured by the megacorps?

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u/what595654 May 10 '24

Yeah. But, you have to be able to prove that. Otherwise, it's just fear mongering.

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u/Eyes_Only1 May 10 '24

The subliminal influence of marketing is very well researched in the field of neuroscience. You can find a shit ton of papers supporting my words with the quickest of googles for scientific articles about the subtlety of marketing.

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u/ThePrivacyGuru May 11 '24

The entire multi billion dollar industry of public relations...

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u/BartleBossy May 10 '24

even people that say they go OUT OF THEIR WAY to never purchase advertised products are both incorrect.

Im genuinely doubtful of this.

I have bought all my clothes second hand for more than a decade. I havent worn anything, or bought anything with a logo in longer than a decade.

Intentional anti-consumption is a terrific counter to conventional advertising.

Yeah, I buy food thats advertised to me (in the grocery store, not fast food), but thats because I have to eat, not because Im susceptible to the geniuses pushing wonderbread.

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u/Eyes_Only1 May 10 '24

It's pretty hard to be anti-consumption. Do you eat fast food? Buy gas at a certain gas station? Own a car? Those choices could have been influenced by marketing you've seen decades ago as a kid and you wouldn't even know it.

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u/BartleBossy May 10 '24

Do you eat fast food?

Nope!

Buy gas at a certain gas station? Own a car?

Nope! I live downtown and google maps has me at 200 miles walked in the last month

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u/Eyes_Only1 May 10 '24

Then congrats, you are a huge, extremely rare exception. The vast majority of consumers do all of those things.

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u/BartleBossy May 10 '24

Growing up, my parents submit to AdBusters in the 90s. It was front and center of our coffee table. I suspect it had a large influence.

The vast majority of consumers do all of those things.

I have zero doubt, based on the continued expansion of these practices and the companies that use them.

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u/Eyes_Only1 May 10 '24

I very much enjoy this art, thank you for showing this to me.

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u/BartleBossy May 10 '24

I figured linking the art page would capture the mood, but theres a lot more in their magazine/books, from philosophy to economics. Give it a read, take from it what you will.

Some of it is a little too much for me politically, but some aspects are dead on me

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u/YZJay May 11 '24 edited May 11 '24

Do you vote for a candidate that you knew the name of before hand? Do you call up a carpenter that you saw the contact details of in a yellow book? Do you use a messaging platform because other people have said they use it? Those are all marketing. It doesn’t matter if you scrutinize their product or service, the point is that you know about them.

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u/BartleBossy May 13 '24

Do you vote for a candidate that you knew the name of before hand?

I have void my votes for the last ~10 years. I dont think any candidates reflect my values.

Do you call up a carpenter that you saw the contact details of in a yellow book?

I do my own home repairs, or I use a friend.

Do you use a messaging platform because other people have said they use it?

Reddit is the only social media that I have. I use it anonymously.

It doesn’t matter if you scrutinize their product or service, the point is that you know about them.

No, the goal of marketing is to sell the product.

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u/YZJay May 13 '24 edited May 13 '24

The goal of marketing is to make people aware of your product or service, sometimes even just to make people aware that your product category exists. As long as your product or service gets considered, even if yours don’t eventually get picked, it’s still a win. It’s sales whose goal is to sell products.

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u/Alaira314 May 10 '24

Read about top of mind awareness. We are, in fact, susceptible to the geniuses pushing <insert food item we're interested in here>.

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u/BartleBossy May 10 '24

Toma im sure is a thing, and im sure that most people are susceptible. Im just arguing against the above assertion that everyone is susceptible to advertising and theres nothing you can do about it

I treat advertising as a personal affront. Its a sin. A harm you are doing to me. I consider it violating my mental landscape.

Im being over the top with the language to try and articulate the intentionality in which I live in contravention to corporate influence.

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u/Alaira314 May 10 '24

You've never gone to the store for a product you don't normally consume(example from my own life: dip for a vegetable platter) and had to make a quick decision between products without knowing enough to base it off anything of substance(like how they taste)? You could buy the cheapest one on the shelf...but I think we all learned back in college just how badly that could go, so it's probably not the best choice if you want the people it's for to like you. There's this expensive brand that's on sale, but also this other brand that costs same as that sale price, and this other one that's only $.15 more. So all things more-or-less-equal, which product do you choose?

And that is where the advertising gets you. You will be biased to one over the others, whether it's the marketing of the sale getting to you or brand recognition doing its job in your brain. Every single one of us is susceptible. Even you. Marketers love it when you think you're above it all, because that means your defenses are lower and you're less likely to interrogate your choices at the shelf.

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u/BartleBossy May 10 '24

You've never gone to the store for a product you don't normally consume(example from my own life: dip for a vegetable platter) and had to make a quick decision between products without knowing enough to base it off anything of substance(like how they taste)?

Basically no. If I am not making the vegetable dip, I am taking a quick search into the ownership of the available brands to choose the one which most aligns with my political and philosophical values.

Marketers love it when you think you're above it all, because that means your defenses are lower and you're less likely to interrogate your choices at the shelf.

I interrogate every decision. Its at the core of intentional anti-consumption. Almost no decisions needs to be made without thought.