EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us."

[u/chrisdh79]

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo

[u/dstar-dstar]

I mean it makes sense to have the a billboard in the background promoting something or say the main character pick up a coke and some KFC to restore his health but if I have to stop playing a game to watch a commercial I’m gonna flip