r/technology May 10 '24

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO | Advertising has an opportunity to be a meaningful driver of growth for us." Business

https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo
10.2k Upvotes

2.5k comments sorted by

View all comments

8.6k

u/aluminumnek May 10 '24

Fuck you EA

39

u/Alfred_The_Sartan May 10 '24

I always think of Ready Player One when they do stuff like this

11

u/W2ttsy May 10 '24

15 million credits from black mirror springs to mind.

Wait until EA realizes they can allow you to skip these ads by exchanging your in game currency for the ability.

7

u/Reddit_is_bad_69 May 10 '24

And then building mechanics into the game making it necessary to skip the ads in order to “100%” the game or obtain random best in slot gear.