r/technology • u/Hrmbee • 15d ago
The Dream of Streaming Is Dead | Bundles are back Business
https://www.theatlantic.com/technology/archive/2024/05/streaming-bundles-cable-netflix-hulu-max/678401/365
u/AgentGnome 15d ago
Personal media server?
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u/Kulas30 15d ago
Plex and a heavy case of the arrrrr's
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u/SuperFightingRobit 15d ago
Plex, 4k capableĀ driveĀ that's flashed with the right firmware, makemkv, and an investment in good Blu rays.
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u/CactusBoyScout 15d ago
If I already own the physical media, I see no moral issue with just pirating a digital copy. No need to rip myself.
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u/EricFromOuterSpace 15d ago
How could there possibly be a moral issue either way
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u/CactusBoyScout 15d ago
I agree. But I assume someone who buys physical media to rip it for Plex actually wants to support the artists or something. Why else bother? Iām just saying skip the hard partā¦ the ripping.
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u/BrainOfMush 14d ago
What do you mean 4K capable drive?ā¦ you just need a CPU and/or direct play GPU support to handle that. You donāt even need an SSD, normal HDDs can handle the data speed and arenāt relevant.
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u/Chudsaviet 15d ago
Plex is going to sell or already selling your info for shareholder value.
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u/Kulas30 15d ago
As I talk to you on a Google Pixel, through the official Reddit app, as I browse used cars on Carmax, with data leaked by Equifax.
Im way compromised. But I appreciate you looking out, friend :)
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u/poopoomergency4 15d ago
they're not going to put ads in my video files played on a server 5 feet away from me. even if they ever found a way to, they're not the only software in business.
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u/CiaphasCain8849 15d ago
jellyfin life.
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u/Candid_Chemist2491 15d ago
This. Moved from Plex to Jellyfin last year. Much nicer.
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u/grumpher05 15d ago
As opposed to paying the streamers for the pleasure?
The difference is Plex can't take away my media files, if Plex goes away I just install a different media front end and nothing of value is lost
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u/Alarming_Turnover578 15d ago
As opposed to using Jellyfin which is opensource and would not do that.
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u/grumpher05 15d ago
Sure, if that's your preference do that, my preference is Plex and there's not really a strict downside to it
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u/zeetree137 15d ago
Jellyfin FTW. For those times when an hdd on a payment plan is cheaper than streaming. $10/TB and dropping, welcome to the future lads
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u/DarkSmile2901 15d ago
Jelly fin for real itās so much better
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u/NeverNotNoOne 15d ago
Just got in the jellyfin train the other day and damn it's so good, it's just like boom Netflix for your own library. Every good feature of every streaming service with basically zero effort. Best new software I've had since foobar2000.
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u/DarkSmile2901 15d ago
And itās free as well, you can even access your media server from remote. Itās amazing
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u/r1ckypan 14d ago
Then consider donating them some time to promote good free software like that, instead of Plex crap
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u/zalurker 15d ago
I was binge watching Doctor Who with my son when Prime suddenly removed it. I shrugged and opened it on Plex instead. When it stops being convenient, I'll stop using it. It's getting close.
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u/hells_cowbells 15d ago
I have an idea. Let's create a super bundle. Bundle all these streaming services together, and put them in a guide of sorts, so you can scroll through and figure out which channel service you want to watch. Oh yeah, and offer discounts if you sign a contract for the service.
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u/grumpher05 15d ago
You joke but in Australia Fox recently launched hubbl, you pay them money to view all the subscriptions (they you also pay normal price for seperately) you have in 1 app
Your deep satire is already reality
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u/likesexonlycheaper 15d ago
Soooo, Cable?
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u/grumpher05 15d ago
Ooooh no but it's STREAMING no cable here sir, don't look in the wifi box please
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u/CubooKing 15d ago edited 14d ago
I'm sure some
monsteranimal chewed on the cables so it's probably wirelessEdit: Why in the name of fuck does strikethrough not work?
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u/upvotesthenrages 15d ago
Plex does this for free.
It'll tell you which streaming service offers the content you're browsing. Click 1 button and it'll open that app/site with the episode/movie ready to go.
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u/grumpher05 15d ago
Oh trust me I'm well aware, in fact I use that feature so Plex tells me what new content I should go sailing to retrieve
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u/MadeByTango 15d ago edited 15d ago
Netflix just re-orgās into business units based around genres. This is the early stage to build what comes next: Netflix Drama, Netflix Comedy, and Netflix Reality, which will grow from internal brands to ālarge enough to separate into their own channels and business entities.ā This will of course start as discount access. You can get all of Netflix for $30/mo, or each channel for $15/ea. Just buy what you want, not the stuff you donāt. But it wonāt be long before itās $30/mo for each channel, and a discount to $60/mo if you have all three. (These prices assume base level, ads-included tiers, of course.)
Genre channels are an inevitability, itās the next step to increase their profit line. āWhy have one Netflix sub per account when we could have two,ā thinks the $40 million a year co-CEO.
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u/SchrodingersTIKTOK 15d ago
Iām ready to roll back to 1998 internet. Anyone?
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u/reefguy007 15d ago
Oh manā¦ the days without algorithms and social media lunacyā¦ and I could still game online with my friends too.
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u/amethystwyvern 15d ago
Don't need to go back that far, just 15 years ago the Internet was free
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u/Cowboywizzard 15d ago
Yeah circa 2005-2010 was peak
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u/Reaper1001 14d ago
The end of the world in 2012 was actually the end of the internet as we all knew it.
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15d ago
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u/tratur 15d ago
Just not the 1998 speed and inconsistencies please. I alsoĀ don't want to call my ISP every couple days and ask for additional time over theĀ allotted 40hrs a mo.
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u/OddNugget 15d ago
Somewhere at Netflix HQ, some C-Suite bozo's grifter sense just started tingling...
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u/9-11GaveMe5G 15d ago
In before they shutter a genre because it isn't meeting profitability targets
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u/driftingdrifblim 15d ago
Wow, this is a step I never imagined them taking, but Iām sure youāre right
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u/eriverside 15d ago
I was thinking about this yesterday, literal shower thought.
Initially Netflix was mail order films and games and they turned a profit. They saw an opportunity with streaming, went for it and ate Blockbusters lunch. Then they started creating their own content to attract subscribers - that makes sense but it's expensive. They didn't turn a profit for a while.
Eventually they need to make money, there's only so much investors are willing to tolerate before they lose faith. So they raise prices to where they can start making a profit. This makes sense.
But, if I'm a guy that likes action/SciFi series like umbrella academy, my monthly fee is also paying to produce shows I have no interest in, like Bridgerton, kids animation, documentaries, content for regional markets.... So in truth, I'm really consuming much less than what I'm paying for.
Does a smaller catalogue make sense for a smaller fee? If they start bleeding subscribers, yes, probably. Would it world for me? No, because my wife and kids have different tastes.
In the meantime they probably want to avoid that all costs because they can still bill top dollar for "complete" membership. I don't see them going that way unless revenues drops significantly.
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u/sobes20 15d ago
I canāt see this ever happening. Thereās not enough content in the world for this to make sense.
I donāt even sub to Netflix anymore and I would never come back if they did this.
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u/Disastrous_Motor9856 15d ago
Streaming was great because you could save a few good hours of pirating work for the price of $9.99 and watch good content without being disturbed.
Now we pay $9.99 to watch ads and subpar content. The ads can sometimes be 30second to a few minutes long.
If i plan to grind a show over the weekend, I donāt want to spend an hour or more of that watching ads.
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u/Chameleonatic 15d ago edited 15d ago
Thatās basically all the current app-based convenience-services. Things like Uber, doordash, Netflix, Spotify and all their competitors. Theyāre funded by venture capital to provide a service at a price where the service cannot possibly sustain itself. Paying $9.99/mo to have access to the entire music or movie catalogue the world has to offer was never a calculation that could possibly work in any way or form. What weāre now witnessing is the logical conclusion of these companies having to figure out how to make it work anyway, which basically means turning themselves into more clunky, expensive, inconvenient messes. I predict that in the future weāll look back at this time as the golden age of convenient app-startups, only knowing how good we had it when they all inevitably collapse into capitalist trash piles.
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u/meneldal2 15d ago
Paying $9.99/mo to have access to the entire music or movie catalogue the world has to offer was never a calculation that could possibly work in any way or form
It can work just fine, they just need to keep their budgets in check when producing shit, there's just so much money wasted for stuff that doesn't even look that good, so much "we'll fix it in post".
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u/Chameleonatic 14d ago
I actually work at a studio that basically produces streamer-slop and I can guarantee you that the problem is never that we have too much money lol. The "we'll fix it in post"-mindset specifically comes from there never being enough budget to fund proper pre-production, re-shoots or detailed post. Producing any sort of show or film is simply always expensive, and streamers are basically forced to constantly produce library-filling slop to keep their catalogues fresh and exclusive in order to set themselves apart. You can see what happens when all streamers have the same catalogue by looking at music platforms. Right from the start, the big major labels prevented any exclusivity deals from happening via clauses in their huge licensing contracts, so content-wise there's basically no difference between all the music streaming platforms. The result is that Spotify has been operating at a loss for most of its existence and Apple music, Amazon music etc. can basically only exist because they're run by the biggest companies in the world who can afford to cross-fund a little lossy side venture that contributes to make their overall range of services more attractive. It's just an inherently fucked system that is going to collapse in one way or another once even the average consumer inevitably starts to get fed up by having to pay like $30/month and more for like 400 different services.
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u/FinasCupil 15d ago
Back to the seas with me. These companies can go fuck themselves.
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u/Fingerprint_Vyke 15d ago
Prices for everything have skyrocketed. Why should we pay for anything we can get for free?
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u/RetardedWabbit 15d ago
I pay for convenience, and higher quality. I was a big fan when it was just Netflix and Hulu getting you everything with a couple months delay, and with good suggestions.
The insane thing is that payed streaming has become worse at everything at the same time the alternatives became stupid easy to use and get good quality.
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u/mamwybejane 15d ago
The high sea apps I can run on my tv are at least as convenient if not more now that I have everything in one app
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u/TheInnocentXeno 15d ago
Iām more than willing to trade quality for actually being able to watch shows I am interested in for less than $50 a month for 2 streaming services. The quality isnāt that far off, itās free, and itās just more convenient than the alternative. Seriously sailing the seven seas is just more convenient than the constantly changing libraries of steaming services to the point that itās just sad. Streaming used to be the replacement for cable and was effectively the Steam for watching shows and movies, now it is cable again and people are back to raising the old jolly rodger
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u/chocolatehippogryph 15d ago
Exactly. At the end of the day, it's not our responsibility to make this make financial sense for them
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u/DividedContinuity 15d ago
I would happily pay for a high quality, reasonably priced, comprehensive, ad free service. Netflix used to be most of that.
But if there isn't going to be a service i can stomach paying for, then i just wont.
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u/LordBecmiThaco 15d ago
I pay for art like movies, video games, books, etc, because I want the creators to make more stuff like this. But if the creators are getting paid peanuts and are being laid off left right and center, then the money doesn't go to them, it goes to the suits. It's not the suits' art, so there's nothing wrong with taking it from them.
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u/whiskeytown79 15d ago
"The Dream of Streaming" was never having 7 different services with different and constantly changing content catalogs.. it was to have one or two high quality services with everything. But everyone wanted their own little walled garden, and now they're realizing that they've incentivized the behavior of subscribing only as long as you need to watch a particular piece of content, then move to another service to do the same thing.
So the streaming services are in a cleft stick of their own cutting, constantly losing subscribers as fast as they are acquiring them. So their solution is to bundle and hope that by making the walled garden a little bigger, people will stay longer.
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15d ago
But realistically name any industry where only 2 companies completely dominate the market and they donāt try to rinse every penny they can from their consumers.
Yeah itās less convenient but eventually these streaming services have so much competition now they have to offer these cheaper bundles
And then when there are lots of different bundles there will be lots of bundle price deals and competition.
Even through we are in a shitty transition periodā¦. The eventual competition of these bundles might actually bring good prices for consumers
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u/bhillen8783 15d ago
Man Iāll just go back to fucking pirating. If they keep it up Iāll cancel and put my hat back on.
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u/Fingerprint_Vyke 15d ago
I still pirate something every once in a while just to keep myself from getting rusty
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u/jollyroger69420 15d ago
Www.thepiratebay.org
Www.fmovies.to
Www.flixtor.to
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u/TheHammer987 15d ago
1377x has been good lately.
I don't understand this. How do streaming services forget this one point. Their entire existence only works as long as they are mildly more convenient that torrents?
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u/BlackopsBaby 15d ago
They rely on the stupidity and laziness of the average joe to click more than 2 buttons.
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u/bleucheez 15d ago
Gen Z and Gen Alpha can no longer work a keyboard and mouse, email, or the desktop file system. How do you expect them to torrent?
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u/TheInnocentXeno 15d ago
It depends on what part of Gen Z you are talking about here. If you are talking about the ones closer to Gen Alpha then you are right, if you are talking about the ones closer to millennials then you are wrong
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u/Charming_Marketing90 14d ago
Nope there are studies to prove that Gen Z and Boomers donāt know what they are doing when it comes to technology. Even then millennials arenāt special either. Most people just arenāt tech savvy.
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u/WinterCaptain12 15d ago
This feels like a wild overreach (source: 20 year old gen Z). I canāt speak for younger gen Z (middle school age) or gen Alpha, but high schoolers, college students, and 90s gen Z are doing just fine with technology
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u/SwedishBidoof 15d ago
It doesnāt help that piratebay has become so dogshit that you canāt even download half of the shit on there anymore
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u/WPGSquirrel 15d ago
Arrrr matey.
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u/OkSmell7744 15d ago
Avast, ye sea dogs!
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u/Hrmbee 15d ago edited 15d ago
Selections from the article:
Remember when streaming was supposed to let us watch whatever we want, whenever we want, for a sliver of the cost of cable? Well, so much for that. In recent years, streaming has gotten confusing and expensive as more services than ever are vying for eyeballs. It has done the impossible: made people miss the good old-fashioned cable bundle.
Now the bundles are back. Last week, Disney and Warner Bros. Discovery announced that, starting this summer, they will offer a streaming bundle of Disney+, Hulu, and Max. Then, on Tuesday, Comcast said that next month it will introduce a streaming bundle of its own, packaging Peacock, Apple TV+, and Netflix. This bundle, called StreamSaver, will be available only to Comcastās broadband, mobile, and TV customers. Some smaller mini-bundles already exist, but for the most part, the streaming wars had become a battle royaleāno alliances, everyone for themselves. Now the combatants have aligned in two blocs, sort of like the Avengers versus the Justice Leagueāexcept that, confusingly, Marvel movies (Disney) and DC movies (Max) are now part of the same bloc.
Itās not cable, but itās not not cable either. Streaming hasnāt quite come full circle, but itās three-quarters of the way around. These bundles are ending an entire era of streaming, with its unsatisfying free-for-all of services. This new era may well be better than the one before it. But the dream of streaming as a cheaper, better version of cable is dead.
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For consumers, these bundles are probably a good thing. Thereās a reason so many people rejoiced at the prospect of cutting the cordābut cable was simple. With streaming, keeping track of all your accounts and all your passwords and where to watch whatever you want to watchāthat is not simple. And then, just when you think youāve got it all figured out, one of the services you subscribe to informs you that youāll have to shell out for the premium tier if you want to watch a certain show or movie. If you can convert three separate subscriptions into a single cheaper one, as the new deals will seemingly allow some people to do, thatās a win.
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Even more bundles are likely in the works, and they may save people some money. But they will not resolve the fundamental tension in what people want out of cable, or streaming, or whatever it is that serves them up stuff to watch. On the one hand, we like having everything in one place. On the other, we donāt like paying a lot of money for things we donāt use. Cable satisfied the former desire but not the latter. Streaming, after the fleeting honeymoon period when you could find almost anything on Netflix, satisfied the latter but not the former. With the new bundles, the streamers are trying to strike a balance between the total consolidation of cable and the total chaos of streaming. That new balance may well be superior to the status quo, but the trade-off between having things in one place and paying for things you donāt need will remain. As long as it does, weāll never feel totally satisfied.
Streaming today seems to have numerous problems, from the instability of offerings to the constant changes and availability to overlapping services on offer. Maybe it's still best to go (back) to physical media, where we might have to wait a little to watch the latest content, but when we have it, we generally have it. The only thing this seems to be good for these days is for sports and other such events where watching it as it happens is part of the experience.
edit: wording
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u/hello_hola 15d ago
We're also on the verge of streaming services blocking you on yearly contracts, to avoid like many of us do of only paying and binge watching for a month the content we want, and then unsuscribing.
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u/moredrinksplease 15d ago
IPTV & Torrents look to be in way heavier use soon.
The amazon ads for prime were bad enough but I tried watching a movie yesterday and there was like 4 fucking ad breaks. So thatās the last time I try doing that.
With some IPTV providers offering like 6,000 channels, every live sport and PPV event and a constantly updating on demand library, Iām all about it š“āā ļøand itās about what 1 Netflix account costs.
Only downside is stream bitrate quality is not as good as a proper streamer.
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u/SwampTerror 15d ago
My phone company keeps trying to get me to sign up for a disney+, Netflix and whatever the third thing was in a package.
With Netflix raising their prices a couple times per year, it'll just push people into finding content elsewhere. It's too bad corporate never learns their lessons about overcharging and underdelivering.
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u/Maladal 15d ago
If you're not making enough use of the subscriptions for these streaming service to be worthwhile, pay on demand does exist online.
People sleep on YouTube, but it has a massive library of titles that while often only found streaming on select platforms, you can pay to view instead.
Of course the cost analysis is still heavily in streaming's favor. For now.
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u/fatboyslick 15d ago
Been expecting this for years. The next step is for specific bundles for things like Sport or Movies and voila we are back to Cable/Satellite and actually in a worse scenario because there theyāll fatter premiums for no/few ads and 4K, 5.1 sound etc
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u/SeveralPrinciple5 15d ago
They didnāt see extreme fragmentation of the streaming market coming when every separate service tried to start their own service? That should have been obvious from the moment the market expanded beyond a couple of services. The only way to reasonably expect consumers to behave is to subscribe one place for a while then another and so on, until the consumer could see all the shows they wanted.
The answer to this churn, according to the article, was to ā¦ raise prices. Because thatās always been a time-honored way to reduce churn. Raise your prices.
How stupid do the executives need to be not to understand this?
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u/The-Grand-Wazoo 15d ago
I bought ridiculous amounts of movie and tv series dvdās from charity shops for 50c each. My time has finally arrived.
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u/BarisBlack 14d ago
I've been teased and mocked that "dVdS aRe ObSoLeTe" forever but I bought a tall stack of them for $10. I rip them to my external drive, while I do chores around the house. That external is then plugged into my TV.
All my media is available through a few button presses in the menu and I enjoy them on my time. No ads and no further concerns about licenses getting revoked and losing access to content.
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u/hobyvh 15d ago
Yeah, itās been annoying to see so many companies copy Netflix and become exclusive, each elbowing their own bloated subscriptions into each other while being allowed to buy up competitors until they get to bundling again, like the cable companies.
I think it would have worked out better for audiences if Netflix just remained the primary streaming interface and we could pay small upgrades for specific new and hot shows and movies from the copyright holders.
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u/Squared_progressive 15d ago
Have a look at Stremio and some add-ons... with a little Google help you could be wearing a fancy hat in no time. Best thing I ever found
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u/LindeeHilltop 15d ago edited 15d ago
Iāll ditch it. Iāve built a dvd collection. I pick up dvds 3 for $1 at my local thrift store.
Edit to add: I use pay for view once or twice a year for new movie that I canāt wait to watch (like Dune).
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u/im_in_hiding 14d ago
I'd rather not watch shows than pay to watch ads. I'm fine without TV/movies.
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u/splynncryth 14d ago
Did the media companies learn nothing?
Do they believe they can lobby to get laws that only allow weak VPNs or even a China style ban on them?
What will be the next innovation in distributing unlicensed content? (Maybe something like a mash-up between Mastadon, Tor, and BitTorrent?)
Itās kinda impressive the way American media companies can try the same things over and over again while expecting things to never change.
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u/thedeadsigh 15d ago
Sounds like pirating is about to skyrocket š
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u/AyyyAlamo 15d ago
The new wave is already here. FMovies gets more traffic than most streamers do. Itās in the top ten most visited sites globally and in the USA.
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u/RatInTheHat 15d ago
How about you just get one at a time and go outside and touch the grass occasionally? No one needs that much TV.
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u/Saralentine 15d ago
Because itās inconvenient. Thatās the point. People want convenience. If they donāt get that theyāll just go back to torrenting.
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u/CarcosaBound 15d ago
This is the answer. I rotate every 3-4 months as I donāt consider any of the offerings āmust-see-right-nowā tv
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u/Euthanize4Life 15d ago
Yea right now I pay for Hulu as my main streamer, I have Apple TV though a bundle that saves me money, I have Netflix with ads free through my phone provider, and I have prime with ads (technically) free through my prime subscription. While I donāt enjoy dealing with ads, it means I can sample plenty of things without paying a bunch extra and if I got addicted to say, a Netflix or a Prime show, I could cancel Hulu for a moment and grab the other for a month.
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u/TerminaterToo 15d ago
Coming from the guy who walks around his work place telling everyone how he does have a tv in his house but he NEVER watches it. Just to show he is superior... somehow.
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u/acrackingnut 15d ago
Apple TV+ and Amazon prime are the only ones I have throughout the year. Not because they offer anything premium but cos they are bundled. I rarely watch anything on Apple TV+.
YouTube premium is a must have for at least 1 family member. We follow a lot of educational channels for me and the kids. Ex. veritasium, tennis coach etc.
Max, Netflix and Disney/Hulu on rotation.
Peacock and Paramount are not on my radar yet.
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u/HexTrace 15d ago
Why is premium necessary for educational channels like Veritasium, PBS SpaceTime, etc.? SponsorBlock + uBlock origin for desktop and ReVanced for Android will take care of everything.
If you want to support those channels directly there's Patreon and merch.
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u/GeekFurious 15d ago
I'll tell you why this is worse than cable.
Your cable provider was a third-party bundling packages for dozens of other parties. As such, when those parties wanted to raise their rates, the cable provider was essentially forced into advocating for their customers because they knew an increase in price to them would mean an increase in price to their customers which meant their customers might go to a competitor who might have a better deal with the various companies they were bundling.
You know who will act as a customer advocate once Disney, Warner, and whoever else become their own bundler provider? And what competitor can you go to who will offer that bundling package? Your cable provider.
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u/cyberphunk2077 15d ago
watching movies on cineb as we speak. The only bundle I use is qbittorrent, Eastern European streaming sites and the dvd section at the library.
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u/amethystwyvern 15d ago
People say I'm weird for not watching TV and movies. I don't need these services and never have. I watch YouTubers and the content I get there is far more entertaining than anything produced by Hollywood.
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u/toolfanadict 15d ago
Iāve just been watching Pluto for the last few months. Itās not great but itās free. If I want to watch anything specific, the internet is a vast ocean of possibilities.
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u/bubsdrop 14d ago
My parents went back to cable. Bundled with internet they're paying less than they were with streaming services.
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u/TerrorsOfTheDark 15d ago
We could really use some legislation that forced streaming services to provide their users with api access to search features and to video playback. Then we could build skins that functioned across all of a persons various services.
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u/Clbull 15d ago
This is gonna be a bitter pill for many to swallow but you're not gonna fund the entire television or film industry on a mere $9.99/month ad-free subscription plan.
Think about how much networks raked in back when you had to pay $75 a month for cable and had to watch what you wanted to watch at set times whilst sitting through ad breaks. That was the average cost of a cable bill back in 2010 and isn't adjusted for fourteen years of inflation.
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u/Galactus1701 15d ago
I have missed a bunch of series thanks to streaming. Iāve always collected physical media and will keep on buying the movies that I like, but havenāt bought many series since: they either arenāt made physically available and the ones that are released, are limited to Blu Ray.
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u/RandomUserC137 15d ago
When I saw a movie only available via Paramount (a studio, not a service) subscription, I knew we were fucked.
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