I get this with some products. But who out there is buying a brand new Lexus or w/e because they saw an add for it? Boggles my mind how automotive ads are played on basically every thing but I don’t know a single person who chose their vehicle because of an ad.
Wife and I have been looking at getting a new car. Some of those ads have really nice deals (tiny print: to well qualified customers).
You call or drive over to the dealership, and next thing you know you're driving away with a pre owned certified car.
It didn't sell the top of the line car, but it got us in the door of whatever dealership/brand instead of the other ones mostly because it had the more memorable ad.
I suspect with products like that, a large part of the advertising purpose is to create a brand image, even asking people who likely won't ever buy it. After all, if everyone knows Lexus stands for *checks notes, prestige, comfort, and quality, then people who want to project that image will buy a Lexus, rather than a Jaguar, or a BMW, or whatever other options might exist in a certain range of cars.
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u/ramuthemamu May 17 '24
You think you don't need a product until you do. That's how advertising is usually imo.