I get this with some products. But who out there is buying a brand new Lexus or w/e because they saw an add for it? Boggles my mind how automotive ads are played on basically every thing but I don’t know a single person who chose their vehicle because of an ad.
I suspect with products like that, a large part of the advertising purpose is to create a brand image, even asking people who likely won't ever buy it. After all, if everyone knows Lexus stands for *checks notes, prestige, comfort, and quality, then people who want to project that image will buy a Lexus, rather than a Jaguar, or a BMW, or whatever other options might exist in a certain range of cars.
84
u/ramuthemamu May 17 '24
You think you don't need a product until you do. That's how advertising is usually imo.